ABOUT LANCE O’BRIEN
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His works tends towards publication design, enjoying the process of researching and relaying information in interesting and innovative manners. Largely working with typography and found imagery, with a smattering of motion throughout, he doesn’t want to restrict himself to any one style, constantly adapting his design to fit whatever he works on. Beyond the design aspect, he also enjoys essay and article writing - an extension of his passions in research. While he leans towards a serious, matter-of-fact style, he knows when to utilise humour to appeal to different target audiences.
Studying at Liverpool John Moores, he’s working towards a BA in Graphic Design and Illustration.
Virtues & Vices
Date: March 2025
In a team of 4 (myself, Rhys, Abbie and Jamie), we worked to create a brand that sought to help graphic design studios - student, indie and even international - improve their sustainability. The aim was to create an empathetic, informative, but human and humorous, brand. We wanted it to be accessible for anyone, young or old, without broaching into being preachy or condescending.
Throughout, we refined our idea to streamline it into a purely online presence - practicing what we preach, reducing paper waste and unneccesary energy usage - with a website and an Instagram page. While the website was largely focused and informative, keeping our lively spark with the colour scheme, humanising ‘About Us’ page, and entertaining introductory video, the Instagram is where the youthful and silly angle came in. With articles and ‘Tips & Tricks’ on the main grid, the story and highlights showed the introduction of some internet pop culture references tailored to designers.
Artist Articles
Tips And Tricks
Pop Culture